WebAssertive Building Blocks

Figures stacking building blocks Welcome to an insiders look at the tools and services used to build WebAssertive! We pride ourselves on using the best tools and services available (in our opinion) to build an efficient, dependable, robust, speedy and search engine friendly website.

Below you’ll find a list of the tools and services used along with a brief description and other relevant information. We recommend that you do your own research and decide on what services would best fit your needs. We hope that sharing our sites infrastructure will help to recognize these great services for their awesomeness. If you have any questions please feel free to contact us, we’ll do our best to answer your questions as soon as possible. Hope you enjoy!


Our company, website and services are built on the foundation of transparency. WebAssertive is an open book.



Tools, Services and Descriptions of our site infrastructure.

Name Cheap LogoNamecheap - Cheap Domain Name Registration.
Namecheap is a well respected domain name registrar with a good solid reputation. We love their low prices and use their service for all of our domain name registrations. They have an excellent user interface, awesome support staff and their online chat support is both convenient and knowledgeable.  We easily manage our Domain Name and WhoisGuards in one place.

WordPress logoWordPressContent Management System & Website Publishing.
If you haven’t figured it out yet, we LOVE WordPress! it’s a free and open source site publishing and a content management system (CMS). We use it in conjunction with other tools below to build our website and manage our content. The software is easy to learn and is backed by a large online community. The possibilities of a WordPress site are almost limitless.

Host Gator LogoHostGatorWebsite Hosting Provider.
HostGator is an industry leading web hosting provider with a lot of features. We started with HostGator and haven’t found a reason to try another service. They have excellent pricing and their support department is nothing short of amazing. They have fast and reliable servers and an excellent user interface. HostGator also comes with a host of additional features and options.

Genesis LogoGenesisPremium Theme Framework by StudioPress.
StudioPress has created one of the most robust and SEO friendly theme frameworks available for WordPress. The code is clean and allows our site to easily be crawled by search engines. We use a child theme to create the aesthetic’s of our site while Genesis fuels the engine with unparalleled functionality and performance. We highly recommend using Genesis.

MaxCDN LogoMaxCDNContent Delivery Network.
We use MaxCDN to speed up the page load times of our website. A CDN basically hosts your static content like image files, js files, css files and other uploaded files. This way our content can be quickly delivered from a server closest to our audience. Our page load times were decreased by a good 2 to 3 seconds by simply installing the service onto our site.

SEO for WordPress by Yoast LogoYoast WordPress SEO PremiumSEO Management Plugin.
Joost De Valk is the developer behind one of the most comprehensive and easy to use SEO plugins for WordPress. We use Yoast to optimize our “On-Page” SEO elements when creating pages & posts. We can easily preview title tags, meta descriptions and receive instant feedback regarding the quality or our content. We’ve upgrade to the paid version.

Moz Pro Analytics Logo MOZ ProSEO Analytics & Research Tools.
We use the MOZ Pro SEO suite for most of our ongoing SEO efforts. The subscription offers amazing reporting and tracking analytics along with top notch tools for things like link building and keyword research. The dashboard keeps us informed on where and how to improve our sites ranking metrics. Not to mention the SEO education and online community is second to none.

W3TC Total Cache Logo W3 Total CacheWeb Performance Optimization Plugin
W3 Total Cache improves the user experience of our site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration with MaxCDN mentioned above. The plugin helps with browser, page, object and database caching along with many other functions. We upgraded to the pro version.

Google Analytics Graph Bar Google AnalyticsWebsite Traffic Analytics.
Can you say FREE? Google Analytics offers a robust and comprehensive insight into our sites traffic acquisition and interaction. We’re able to track almost every aspect of how our visitors interact within the web pages of our site. This includes tracking site visits, page views, bounce rate, traffic sources, click through rate, conversion rate and much more!

Code Guard Logo CodeGuardAutomatic Website Backup Solution.
We use CodeGuard to provide automatic backups to our site and continually monitor our database for any unwanted changes. CodeGuard monitors our site daily and sends a ChangeAlert email to notify us when changes were made. We have the option to revert back to any previous version of our website with the click of a button should an unforeseen catastrophe happen.

Disqus Comment System Logo DisqusBlog Community Commenting System.
There are a few really good options when it comes to choosing a commenting system for blogs these days. We decided to use Disqus because the system has been one of the most trusted and most used in the blogging community for several years. We really like the social media integration, superior user interface, excellent spam control and huge online community.

Akismet Logo AkismetComment Spam Prevention.
Moderating SPAM can be a time consuming and counterproductive task. We use Akismet to filter out comment and trackback SPAM so we can focus on more important things. Each time a new comment, trackback, or pingback is posted to our site it’s submitted to the Akismet web service which runs hundreds of tests on the comment to determine if it’s SPAM or not.

Gravity Forms Logo Gravity FormsContact Form Builder & Management.
We use Gravity Forms for all of our contact forms, email subscriptions and free quote submissions. The plugin is very easy to get started with and packs a lot of great features. Full CSS customization along with customized form fields, conditional logic, instant notifications and 3rd party integration such as Mail Chimp, Pay Pay, FreshBooks, Authorize.net and more.

MailChimp Logo MailChimpEmail Marketing Service.
We use MailChimp for a very simple reason, because for us it’s FREE. The entrepreneur plan offers you up to 2,000 subscribers and up to 12,000 emails per month for free. No contracts, no credit cards and it’s free forever. So yea, that’s why we use MailChimp. Not to mention their service is awesome with a lot of great pre-designed templates and other options to make great emails.

Limit Login Attempts Logo Limit Login AttemptsStops Brute Force Hackers.
Each day someone tries to hack into our WordPress site by trying to guess our username and password. We use Limit Login Attempts to protect our website against hackers. Limit Login Attempts blocks an internet address (IP) from making further attempts after a specified limit on failed attempts is reached, making a brute-force attack difficult or impossible.

Simple Social Icons Logo Simple Social IconsSocial Sharing Widget.
We love just about everything created by StudioPress and the Simple Social Icons widget is another great example of that. We use Simple Social Icons to connect our visitors with our social profiles. We wanted to use a light social widget that wouldn’t destroy our page load times. Simple Social Icons makes it easy for us to customize the color, size and location of our icons.

Floating Social Bar Logo Floating Social BarSocial Sharing Plugin.
Social media share buttons are an obvious must have for any blog, but most social plugins significantly impact site speed. WPBeginer created a light-weight, easy-to-use and genius solution to this problem. We use Floating Social Bar at the top of our blog posts to encourage readers to share our content with their networks. The plugin is sleek, fast and awesome.

Soliloquy Logo SoliloquyResponsive WordPress Slider Plugin.
We aren’t huge fans of using sliders on website’s, but if done right they can be effective. We use Soliloquy on our homepage to display our services in an eye-catching way. Soliloquy is awesome because it’s very easy to use, responsive across all devices and uses a special hybrid technique to load images fast. This makes Soliloquy a good option for us when using sliders.

Genesis Simple Sidebars Logo Genesis Simple SidebarsCreate Custom Widget Areas.
We use Genesis Simple Sidebars to create custom widget areas and sidebars. The plugin allows us to create multiple, dynamic widget areas, and assign those widget areas to sidebar locations within the Genesis Framework on a per post, per page, or per tag/category archive basis. This way we can create an appropriate sidebar for the different themes of our site.

Yet Another Related Post Logo Yet Another Related Posts PluginTopic Recommendation Engine.
We use Yet Another Related Posts Plugin (YARPP) at the bottom of our blog pages to recommend other posts of potential interest to our readers. This helps us to keep our readers engaged with our site content, build our audience, increase page views, decrease bounce rates and raise the overall time spent on our site. It’s a simple yet powerful content plugin.

Feedburner Logo FeedburnerRSS Feed Management Provider.
Feedburner allowed us to quickly and easily create an RSS feed for our blog. Feedburner makes is easy for us to track feed subscriptions and distribute our content beyond the visitors of our site. Our RSS feed permits subscription to regular content updates delivered automatically via web portal, news readers, or even email. Just another option to receive our fresh content.

Freshbooks logo FreshBooksOnline Invoice & Billing Software.
FreshBooks isn’t really related to our website, but it is related to our services. We use FreshBooks to easily handle our online invoicing, accounting and billing. FreshBooks allows us to create professional-looking invoices complete with our logo. When we’re ready to bill a client, we simply send our invoice via email and our customers can pay online with a credit card.


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